Embedded Files
What sets us apart at 12th & Norwegian?
✅ Embedded Partnership – We don’t just advise from the sidelines—we roll up our sleeves and get in the trenches.
✅ Cross-Functional Expertise – Our sweet spot is at the intersection of finance, sales, and operations.
✅ Tailored Playbooks – Every engagement is customized to your stage, scale, and internal capabilities.
✅ Coaching Built In – We don’t just fix problems—we build internal capability, coaching mid-level leaders to thrive.
Revenue Automation
Revenue Automation
As costs are squeezed tighter and revenue goals are growing exponentially, the only way to keep up with the rapid expansion is through the use of technology and revenue automation in the lead to cash (and quote to cash) process.
Accounting and finance teams tend to lack bandwidth or expertise to identify systems to optimized processes, which could be simply utilizing the features and functionality of existing tools or using an RFP/procurement process when purchasing software tools for the revenue tech stack.
Think of me as a supplement; helping to get you operating efficiently.
Deal Desk | RevOps | FinOps | Accounting
Deal Desk | RevOps | FinOps | Accounting
Go To Market Strategy
Go To Market Strategy
Are you looking for a subject matter expert (SME) to provide insights to the inner workings of accountants and their teams? From #auditlife to #startup life, I've worked with various levels and personalities within the accounting and finance departments and I know that when supported correctly can become gold mines to the business and your team.
Value Prop | Messaging | ICP
Value Prop | Messaging | ICP
Coaching & Mentorship
Coaching & Mentorship
Employers are promoting and expecting more of current employees due to the talent shortage and cost saving measures being adopted as the economic certainty has declined.
As an employer, it is imperative to provide them with the training and support to be a successful new manager or gain the skills to fill the gaps in your team and ultimately grow with the business.
Rev Ops | Accounting | Finance
Rev Ops | Accounting | Finance
Previous Engagement & Project Deliverables
Revenue Operations Playbook Creation (lead to cash)
Deal Desk Department Creation (hiring, process implementation, system improvements, etc.)
ASC 606 Policy Creation and Operationalization (quote to cash)
ASC 606 Process Optimization (i.e. ERP systems customization)
Process Change Management & Enablement (training & guidance for sales, CS, finance, etc.)
Sales Compensation Planning (start-ups)
Go To Market Research, Strategy & Planning (RevOps GTM)
Weekly 1:1 strategy meetings with Revenue (Accounting & Ops) Leaders
CRM & ERP Implementations, Rescues and Customizations
CLM (Contract Lifecycle Management) Process Development & Implementation
Billing Process Optimization
Advise on Accounting Organization Structure
& Many More
References from my former and current clients and network are available upon request.
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